Go To Market - Brand Refresh

Over several years, Untitled Office founder Robert Pecina Jr. collaborated with Holly Tupper to transform Cultus Artem, elevating the luxury fragrance, jewelry, and skincare brand through comprehensive rebranding and strategic repositioning. The project showcased our full-service capabilities, from e-commerce development and brand strategy to international market expansion. Under our guidance, Cultus Artem secured partnerships with prestigious retailers including Neiman Marcus, Bergdorf Goodman, and SSENSE, while garnering coverage in leading publications such as Vogue, Robb Report, L'Officiel, and Surface Magazine. The brand's successful expansion into European and Asian markets demonstrates our ability to scale luxury brands globally. A detailed case study is available upon request.